Starbucks goes on with renovations: after acquisition of La Boulange Bakery and introducing energy drinks, the coffee company announces it is to open its first tea outlet this fall in Seattle. In March, the company launched its first juice bar, Evolution Fresh, in Bellevue, Washington.
Category Archive: Marketing
Following the example of many alcohol brands, which collaborate with music bands or artists—Jack Daniel’s and Jim Beam to name just a few, Diageo’s whiskey brand Bushmills launches a website featuring visual collaborations electro-funk duo Chromeo and other artists such as Bon Iver and Foy Vance. Their tracks can be heard on the new website, which was created and launched by Pulse Group to strengthen the Irish whiskey brand positioning and make it more appealing to a younger generation of drinkers.
Cadbury, which was among the first brands which started their preparations for the London 2012 Olympic Games (it launched the Spots v Stripes campaign back in 2010), is to open a free sports and chocolate fan zone, interactive Cadbury House at Hyde Park ahead of the event. The space will be open to visitors for over two weeks, from July 27 through August 12, and will deliver ultimate sweet&sportive experience to people who will be in the capital during the Games.
Evian, the brand that doesn’t stop to motivate people to live young and awaken their sense of wonder, and is also the official water at 2012 Wimbledon Tennis tournament, will give fans the chance to win Wimbledon tickets while hunting for a pink tennis ball. The competition will start tomorrow, on June 22 and Evian will give away a pair of VIP tickets every day of the initiative.
Voting for one of the presidential candidates, people usually place economic, social or political programs on the top, but the environmental issue influences the picture of our future as well. The outdoor, surf and sport-related apparel manufacturer Patagonia, which focuses on ecology in most of its promotions, has launched a new campaign titled Vote the Environment, encouraging Americans to consider candidates’ environmental records before voting in November.
Honda makes curiosity a new theme of its new promotion, which has been created to support the auto brand’s carmaker’s sponsorship of documentaries on the U.K.’s Channel 4. The cars manufacturer has teamed up with Wieden+Kennedy London for a series of simple but impressive spots, which are revolving around things around us that inspired many of Honda’s engineering and design solutions in both vehicle and motorbike lines and lawn & garden ranges.