Landor Associates, a global WPP-owned branding and design firm, announced the opening of its 22nd office, located in Moscow, Russia. Following several years of experience with both global and local clients in the region, the rapid development of the Russian market made this the perfect time to expand the firm’s presence on the ground.
Category Archive: Marketing
When kids are engaged into a creative project, it can result in something really stunning. LEGO’s brand Duplo has commissioned little kids, whose creativity doesn’t know any borders, to develop the shop windows for the department store NK in Stockholm to. In the new project, conceived by Jung von Matt, Stockholm, the young designers will use their unconventional style and fresh approach, making something unusual, which is still kept under wraps—the brand is inviting its consumers to try and guess what this will be.
Recycling has inspired a range of apparel brands, including Levi’s, H&M, Nike and PUMA to name but a few, which launched a plethora of dedicated projects around the globe, creating new items from old things and encouraging people to participate. PUMA, which created Clever Little Bag and Re-Suede shoe, has recently launched another recycling project, the campaign dubbed PUMA Bring Me Back Program, inviting people to donate their old clothing and footwear to a good cause—contributing to a healthier environment—instead of sending it to the landfill.
Following the name-focused promotion launched last year, Coca-Cola South Pacific has kicked off another activation revolving around personalization. The iconic carbonated drink brand is offerings its Australian consumers an opportunity to choose the bottle of Diet Coke, which suits their current mood, and get rewarded for this. The Reward Your Mood marketing campaign, which is fronted by a new Diet Coke ambassador, young US actor Chace Crawford, has been launched across Australia and includes on-pack, out-of-home and online promotion via the Coke Unleashed website and the brand’s Facebook page.
AXE’s promotional activities traditionally revolve around major interests of young men—hot girls, dating without any responsibilities and the ways to attract the opposite sex. Now, AXE is kicking off an online promotion for new product, which builds on another male passion, gaming. The brand has unveiled a new mobile game, Axeman, and launched a new online destination Planetaxe, where guys can play and earn points, which can be ‘turned’ into prizes which cost $1+ million rewards, gear from MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike.
The article is written by Douglas Kaufman, Head of Communication at Cocoon Group
Over the course of the past few years, CEE beer brands have had to deal with many dramatic adjustments. We’ve seen changes to product, business, and market behavior across the region. Changing habits or legislation drove some of these changes, while brewers themselves implemented others.
Ahead of the London Olympic Games 2012, Panasonic is launching an extremely useful app for real sport fans. The new application dubbed Flag Tags will allow users to connect with each other and celebrate the spirit of the global sporting event, paying tribute to fan traditions. Using the Flag Tag app, members of the online community and owners of mobile devices will be able to paint their faces with national flags in the digital space.