Starting this summer, Google is changing its Google Product Search politics for the U.S. sellers by launching a commercial model for products that appear in search results. The new model will allow brands and retailers ‘be googled’ only if they have paid to be placed into the search engine results.

Photo: how the paid ads look like, from engadget.com

With the new service called Google Shopping the tech company wants to encourage brands to keep their product information up to date and detailed and thus to enhance a better shopping experience for consumers.

“This move in part was done because we believe that when we have a commercial relationship with merchants we will be able to receive higher quality information in the form of what products they’re selling, what prices those products are listed for, what is actually in stock and other critical information,” says Google.

Google Shopping’s Product Listing Ads include more product information, such as product image, price, and merchant name, and no requiring additional keywords or ad text is needed to find them.

Google Shopping will only be available in the US so far. Now Google offers merchants special conditions. For example, those who create an ad by August 15 will receive a monthly credit for 10 percent of a merchant’s total product listings. Existing Google Product Search merchants should complete the new ads form before the same date, if they want to receive $100 in AdWords credit.

In April, Google launched Brand Activate, the new products for marketers to promote their products online more effectively.