H&M is continuing its philanthropic initiative ‘Fashion Against AIDS,’ launched back in 2008, which a new extension. This time the retailer is calling people from all around the globe to contribute to the cause by… kissing, which is probably the most pleasurable way to get involved. H&M is inviting to visit the www.fashionagainstaids.com digital hub and upload a picture of your kiss—for every entry, H&M will donate $1 to HIV/AIDS prevention. At the moment, there are already over 14,000 images from 109 counties uploaded, so the hub has already helped to generate over $14,000—the sky is the limit.
Category Archive: Marketing
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.
Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD, the brand’s branch which is focused on customization and adjusting to consumers’ preferences. The new digital Flash platform, developed by Wieden+Kennedy Tokyo, invites fans to give their faces a workout and (with the help of the web camera) put them next to Nike ID’s sneakers, which can easily mimic the facial expressions thanks to their flexible soles.
L’Oréal USA is proud to announce the L’Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L’Oréal Women in Digital will promote the design of new and innovative technologies that will address the needs of the beauty industry with technology created by women and for women.
The professional network LinkedIn, which has 150 million members worldwide, finally gets an iPad application, which allows users to check the news, keep up-to-date with groups, get business intelligence and insights, links and job offers now from their Apple tablet as well. The company upgraded their iPhone, Android and Mobile Web products last August, and now it was time to provide iPad users with a dedicated app. “Imagine having one place where you can get all the info you need about who you’re meeting with that day, trending and timely news that is impacting your industry, who’s changed jobs and what your coworkers are sharing, liking, and commenting on. We’ve pulled all this for you, all in one place,” says the official LinkedIn blog.
There are no bad experiences since we always can leverage the lessons that life provides us to avoid mistakes in the future. Growing violent extremism is one of the scariest phenomena of today’s society and this became the theme of the Against Violent Extremism (AVE) new digital project, brought by Google Ideas, the Institute for Strategic Dialogue (ISD), the Gen Next Foundation and Rehabstudio. The idea behind the platform, which was seeded and launched by Google Ideas at the 2011 Summit Against Violent Extremism in Dublin, is to connect former extremists (‘formers’) and survivors, who will be sharing their theme-related experiences to help youth at risk to avoid joining extremist gangs and organizations. The new digital hub seems like a Facebook for extremists, but in fact works rather as a preventive tool, which teaches kids teh truth and urges youngsters think hard before they take the wrong turn.