LG Electronics has opened the beta version of LG Cloud service today, on May 1. The service provides wireless connectivity and streaming access to all digital content across various electronic devices.

Photo: LG Cloud, from engadget.com

LG Cloud differs from other similar service as it allows users to manage their content on “three screens» including Android smartphones, PCs and smart TVs seamlessly.

Users can download the LG Cloud app from one of the appropriate web sites such as Google Play, LG SmartWorld app, LG SmartWorld store or the LG Cloud website. The smartphone content will be automatically synchronized with the cloud server and the user’s PC and TV. It means that as soon as users take a photo or a video with their smartphones, it can be viewed and streamed to the PC or TV almost at the same time.

Recently, LG introduced its 3D World, a premium content service for LG CINEMA 3D Smart TV owners. The new cloud service is also available with 3D content.

It’s LG’s Real-time Streaming Transcoding technology that converts the data on the server in realtime, not on the device. It was developed at LG’s new division called Smart Business Center that focus specifically on content and services.

«Most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content,» said Havis Kwon, President and CEO of LG’s Home Entertainment Company. «LG makes the devices that millions of people watch content on so we can set a new yardstick for ease of use by setting up our own cloud service. Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient.»

LG Cloud will be offered as both a free and paid service and free storage space and pricing will differ market to market.