When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn more about nutrition through the new interactive programme ‘Toque d’Or NHW,’ which is available for the United Kingdom and Ireland aspiring professionals.
Category Archive: Marketing
Schick Intuition brand discovered from the ‘2012 Simplicity Survey,’ created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women’s lives easier with the launch of The Simplicity Project program that will last now until the end of summer. Consumers can go online at www.Facebook.com/schickintuition to receive simplicity tips & tools, savings and more.
The long-awaited could platform Google Drive has been finally launched. Now, Google users can store up to 5 GB of data online totally free of charge and can get even five times more by paying a modest price (or receive even more space for more money). The new storage space allows users to upload data in various formats (PDF, images, Google Docs, video files and many more), get instant access to their ‘treasure box’ whenever they need it and also share the data with friends and open documents, spreadsheets, presentations, etc. to colleagues when collaborating on a project. People who view the files can edit or leave a comment on the shared item, and the user can reply to them as well.
Dove is determined to help every women feel confident and satisfied with her look, and has launched numerous initiatives to achieve this goal. Now the brand is expanding its ‘Real Beauty’ campaign, giving Facebook users an opportunity to replace offensive ads about ‘jelly rolls,’ ‘love handles’ or ‘muffin tops’ with positive beauty messaging using Dove’s ‘The Ad Makeover’ app in Australia.
For generations, Olay has helped women of all ages look and feel their most beautiful. Many of these women have told us that the person who represents true beauty to them is not a model or celebrity, but their moms. So, in celebration of moms everywhere, Olay is working to give special recognition to one million moms by Mother’s Day. Beginning April 13, women are invited to log on to www.facebook.com/Olay, and sign our online declaration to acknowledge their moms as their ‘Beauty By Example’ women who are beautiful inside and out, and have inspired them in so many ways. As part of our effort to recognize amazing women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of product to look good feel better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer. Consider it ‘Beauty By Example’ in action.
Following in the footsteps of L’Oréal and UNESCO, which are celebrating female leaders in a range of scientific industries with their Women in Science award and International Fellowships, GODIVA Chocolatier is presenting is debut project of this kind dubbed the Lady GODIVA Program to pay tribute to social advocates in communities across the globe. Chocolate has been associated with something nice and calming, which helps to overcome problems, making the life a bit brighter. The new program is seeking people who do the same to their communities and embody the Lady Godiva nature “through selflessness, generosity, leadership and the spirit of giving-back to the community, support the causes that matter to women, both globally and locally, and inspire others to give back as well.”
Popular manly antiperspirant brand Old Spice is rolling out a new inspirational promotion dubbed ‘Believe in Your Smellf.’ The new campaign, which has already taken the Old Spice UK Facebook page, is centered on the idea of every day championship and is promoting the new Champion set of a deodorant, an antiperspirant and a body wash from the Old Spice Red Zone line, which also includes After Hours, Aqua Reef, Pure Sport, Swagger, and Danger Zone products.
While the Stella Artois lager brand is celebrating cinema spirit with its promotional initiatives ahead of the Cannes Film Festival, Grolsch has stepped into the art-house filmmaking world with its Grolsch Film Works production platform, doing its part in supporting independent movies. The Dutch beer brand, which launched the platform back in April 2011, last fall announced that a new film, which was to merge creative visions of three directors (from Russia, Poland and the USA) went under production. The new experimental film titled ‘The Fourth Dimension,’ funded by Grolsch and created in partnership with Vice Films, finally premiered last weekend at the San Francisco International Film Festival.