First people, then brands—Facebook is going to make the Timeline format, which was launched for individuals on the social network in 2011, available for companies. The new option for creating a picture-heavy and collage-like impressive profile was first launched in September for users from select countries and soon rolled out worldwide, but not for brands (as we remember, Google+ opened only for people in the beginning too, and invited brands only after several month following the official launch of the network).
Category Archive: Marketing
YouTube offers its global audience a unique opportunity to see the large-scale events live even if they can’t be there in person. Last year, the video-sharing website invited people from all over the globe to see the royal wedding ceremony straight from Westminster Abbey and watch the ritual of the Hajj on November 5 in Mecca to name but a few. The service is going to bring every major occasion online for those who can’t be there. Now, YouTube is streaming fashion shows live from the runaway of Mercedes-Benz Fashion Week (February 9-16), and is going to make this winter hot by showing its audience what will be going on at Brazil’s Carnival from February 16 to 21.
Coke Zero, the no-calorie drink from the beverage giant, has kicked off a new campaign in Great Britain, following on the heels of the new round of Diet Coke ‘Love It Light’ promotion in the country, launched in partnership with the Benefit Cosmetics beauty company. The new marketing effort targeted at young male will be rolled out on video on demand services and online until early March and will be offering the drink’s fans to ‘Taste the Possibilities’ (as the strapline says).
Google+ is gaining momentum as an online destination for photographers from all around the globe. In November 2011, the network encouraged student photographers to share their stills with public for a chance to get their photos on a public display in an offline gallery. This prize is for younger generation, which may need some encouragement and support to step out—but some photographers on Google+ didn’t wait for any calls and developed their own collaborative project, a book titled ‘Plus One Collection’ under Google+ name. The new product is celebrating the art of photograpy, provides an opportunity to see photos in print (in our digital era, this becomes a rare thing) and offers a nice contribution to a philatrophic community.