To support its new Galaxy mobile device, Samsung used yesterday’s celebration of Valentine’s Day and launched a promotional campaign called ‘Love Note’.

Photo: Samsung Galaxy Love Note, a snapshot from www.galaxylovenote.com

Samsung has created a dedicated platform at GalaxyLoveNote.com, where users can upload an image, add a personalized message, share it on social media or even send out a real postcard.  The platform uses a new subscription-based insight platform Protein Networks that offers integrated tools, daily feeds and much more.

Though Valentine’s Day passed away, the campaign will run till March 9. The final move will include a competition where up to 10 Love Notes with the most ‘Likes’ can win the new Samsung Galaxy handset.

Additionally, Samsung has shot the Love Note short film on Hanbury Street in London’s Shoreditch neighborhood. Using the #galaxylovenote hashtag, the company provided fans with a chance to follow the process of the video shooting.

The video, accompanied by a romantic song, demonstrates different ways of saying your loved ones the most important words—from typewritten messages to Polaroid images. In the end a heart collected out of all this ways appears on the screen of the Galaxy smartphone, along with a recommendation to surprise your loved ones on the galaxylovenote.com

To make the digital campaign a real-life one, Samsung has partnered with Touchnote digital printing company which enabled people sending one real postcard using the images offered on the web site or their own pics.