The deeper the digital technology penetrates our daily lives, the more tolerant we become to things that could have been considered excessive even a year ago.
Category Archive: Marketing
If you think your digital media planners do well and your budget on Internet ads is spent wisely, think twice. Following Google’s ad viewability report as of November 2014, which suggested that about 56% of all digital ads paid by advertisers are usually never seen by consumers, the Luxembourg-based startup Oxford BioChronometrics has proved that this number is actually much higher.
The breast cancer awareness charity Coppafeel, founded by the disease survivor Kris Hallenga, continues its last year’s high-impact visual campaign in the U.K. This year the advertised material features a collage of 24 pictures of bare-chested women, with each image accompanied by the word they chose to describe their breasts. These posters, created by the agency Karmarama, will run on digital outdoor screens nationwide until the end of February.
Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 «Culture Vulture» 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.