Earlier this year, Honda Civic proved that it’s good for everyone, even the most weird creatures and personalities (including zombies and woodsmen) as part of the ‘To Each Their Own’ campaign. Now, the auto brand is targeting digital savvy consumers with the interactive ‘Off the Grid’ film which takes viewers into a 360 degree photographed environment and offers them to explore the virtual space following the Google Street View-like red line (which works almost like a white rabbit).
Category Archive: Marketing
This holiday season, keeping in touch with the loved ones, seeing and talking to them seems to be as important as sharing gifts and cards. But a lot people are out of home these days, so they may be missing out on something essential. Skype is addressing this problem by offering travelers in airports across the U.S. a great opportunity to connect with their family and friends for free. The Internet phone service, which was acquired by Microsoft in May, is now offering a free hour of Internet access to third-party wireless hotspots within the Skype WiFi hotspot area in 50 airports in the U.S., so that travelers could see and hear their loved ones between flights.
The popular camera brand Canon and Hollywood producer Ron Howard released a short film entitled ‘When You Find Me,’ inspired by eight crowdsourced photos. In summer, the brand and the filmmaker encouraged photo enthusiasts and professional from all around the globe to submit their stills that would represent one of the upcoming story’s facets. The competition dubbed Project Imagin8ion finished in summer, but it wasn’t the end for the project itself—on December 16, the production team unveiled a result of result work, which can be viewed on the dedicated page (the film will be available to watch until December 19, 9 am EST, so it’s the last day you can view it).
It’s easier (and much more pleasurable) to do good to the world when you do that together with a celebrity. Mozilla Firefox is calling all Americans who want to support a social cause and get some memorabilia from their favourite actor or singer to partake in a new initiative entitled Mozilla Firefox Challenge to raise funds for social causes.