On the heels of Frito-Lay’s campaign focused on the sources of its products, McDonald’s is going to launch a new promotion in the USA, revolving around the company’s meat and vegetable suppliers, to showcase real people, who help make the fast food chain’s offerings organic. The new push, which includes TV, print and digital, additional paid and earned media, is slated for January 2, and, as AdAge reports, it will be “running sporadically” through the end of 2012.
Category Archive: Marketing
Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days. With help of Telefonica’s O2, Santa has created the hashtag #O2santa so that followers can tweet him a message that they’d like read out, and Santa will create personal short video on YouTube.
Christmas season is the time when most people not only exchange gifts and send greetings, but also drink and say cheers. For some of us the second goes above the first, and here the problems begin. To address this, global brands, both alcohol and beverage ones, launch campaigns to promote moderate drinking. Recently, the soft-drink giant Coca-Cola rolled out the new round of its ‘Designated Driver’ initiative, and HEINEKEN started its new promotion of responsible alcohol consumption by launching a new extension of the ‘Open Your World’ global campaign of its flagship beer, Heineken. Under the new theme ‘Sunrise belongs to moderate drinkers’ unveiled this Christmas season, the brand is spreading the message of moderate drinking primarily on the web, via a range of platforms, including Heineken’s YouTube channel, Facebook fan page, Heineken.com and broadcast.
Karl Lagerfeld is to launch two collections soon. First one, named ‘Karl’ is affordable and will launch online on the luxury retail site Net-a-Porter. The rock-and-roll-inspired line of clothing will be available online only since January 25, 2012. The second one, entitled Paris—Bombay strikes imagination with luxurious items.
On the heels of the announcement of Facebook and HEINEKEN’s tie up, the flagship beer of the company revealed two festive applications on its fan page in the biggest social media platform (though, the major deal starts on January 1, 2012). The apps, ‘BeerFriender’ and ‘The Heineken Social Christmas Tree’ help people celebrate the winter holiday in a true social way like never before.
Have your say, share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London
General strikes are taking place in Portugal with anti-fascist and Carnation Revolution chants outside the National Assembly. In the UK, unemployment is now at 2.62 million, a 17-year high. And because there is not enough cash in the Eurozone bailout fund, fear persists that the Italian debt crisis on top of that of Greece, Portugal and Ireland could sink the Euro. All this has led us to the rather shocking statement from the IMF’s head, Christine Lagarde, that we’re moving towards a ‘lost decade’, not just in Europe but globally. Her optimistic call to action is for us to act boldly, and together. It seems we cannot carry on as before. We need a new way of doing things, a new currency for a new society.