Google Music was officially launched yesterday to challenge other popular music platforms like iTunes or Netflix. Google music offers people a new way of listening to music—everywhere and in personalized ways.
Category Archive: Marketing
We welcome your comments on the article written by Cheryl Swanson, Principal at Toniq, USA
Time magazine recently reported on “The Lipstick Index” (Time, Special Money Issue, October 10, 2011). Lipstick sales have long been an economic indicator; when the economy is down, lipstick sales have traditionally gone up. Women would rather spend on little luxuries when purse strings are tighter and the economy is uncertain— and lipstick has been that one affordable luxury that makes a women feel pampered and more confident. Afterall, when you feel beautiful, you are more likely to be optimistic. According to Time magazine, lipstick sales are up 14% in 2011. But what’s more interesting is that nail polish is up 54%. Nail polish is evidently becoming the new US economic index. So if nail polish is the new lipstick, what other new indicators are we seeing in this recessionary economy?
Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled ‘Sustainable Kitchens: Reducing Food Waste’ (download it here) revolving around one of the most disturbing issues in the field of restaurant industry. The team behind the research investigated the problem and surveyed 4,000 diners in the U.S., UK, Germany, China, Russia, Poland, Brazil and Turkey. This research unveils consumers’ attitude towards the methods of food waste disposal used by restaurants and diners as well as sustainability practices these venues adopt. In fact, the problem now is really huge considering the fact that “a single restaurant in the U.S. can produce approximately 25,000-75,000 pounds of food waste in a year depending on the size of the establishment, according to an extensive analysis of restaurants by the Green Restaurant Association (GRA),” as Unilever states in its press release.
The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old Spice’s hilarious promotion ‘The man your man could smell like’. But this theme is still not exhausted (and doesn’t seem to be in the coming centuries). In its latest multiplatform ‘Yes you can’ campaign, developed by Dare, Diageo GB alo uses it, promoting the Premix range by demonstrating how fun it is to mix things up—at least the protagonist, wearing long hair and mustaches, and his friends can multitask easily.