Columbia Sportswear has launched a digital part of its ad campaign promoting the Omni-Heat Electric garment collection. The humorous commercials feature Wim Hof, a 52-years old Dutch who is impervious to extreme cold temperature due to his own method for withstanding cold through concentration and focused breathing.
Category Archive: Marketing
FITCH appoints Jim Whyte as Senior Insights Analyst. With a strong background in research, as well as extensive journalistic experience, Jim Whyte’s career to date equips him perfectly for his new role at FITCH, as senior analyst in the Insights team, home to FITCH’s vast collective knowledge and expertise of consumers, best retail practice and brand innovation.
Carbonated drink brands put male into focus this fall—a few weeks ago, Dr Pepper rolled out its Ten version for machos across the U.S., and now Pepsi MAX, another brand targeting male consumers, is stepping out with the new marketing activity revolving around male friendship. For the new digital campaign dubbed Top Mates, which has been launched on Facebook, the brand teamed up with advertising agency Clemenger BBDO Sydney. The promotion, which is supported by TV and radio elements across the country as reported by www.bandit.com.au, will be running for a month, but the brand is going to continue using this idea for further fan engagement.