Automobiles often become canvases for artworks and a source of inspiration for divine visual renditions, gathering creative minds from around the globe with numerous projects and competitions. Following other auto giants and building on the success of the inaugural year of its Créative Awards, Citroën announces the launch of the new competition under this title and calling all talented designers to join in.
Category Archive: Marketing
Twice a year Pearlfisher, leading international brand and design consultancy, unveils new reports within their Insights program, an initiative that the company has developed to understand the creative and strategic opportunities for brands in the areas of food and drink, the body, luxury and connection.
We welcome your comments on the article written by Cheryl Swanson, Principal at Toniq, USA
Turn on the TV, look at the front-page of a newspaper, or go to your local mall and it is obvious that we are not recovering from the recession as quickly as some economists had predicted. We still have some of the highest unemployment rates in history (9.1% for Sept 2011 according to the US Labor Department), an ongoing protest against government greed called Occupy Wall Street that is quickly becoming the global campaign Occupy Together, and retailers worried about holiday sales at all levels with major companies bringing back lay-a-way programs. These are really alarming signs entering into an election year. And this is just the general observation.
Coke Zero is kicking off a new global campaign to support the launch of the long-awaited fourth installation of the Mission Impossible franchise, just like it did two years ago promoting Avatar and in 2010 supporting Thron: Legacy release. The new movie ‘Mission: Impossible—Ghost Protocol’ will premier in nearly two months, in December, but the bubble drinks’ promotion, which includes TV spots, in cinema advertising, product packaging and digital activation, will be rolling our across the world over a few weeks.
The Levi’s brand, which definitely can be proud of its history since it actually invented blue jeans over a century ago, launched a website wholly dedicated to its rich heritage. The iconic jeanswear label presents an online destination, which pays tribute to Levi’s unique background and offers apparel based on vintage models.