Twice a year Pearlfisher, leading international brand and design consultancy, unveils new reports within their Insights program, an initiative that the company has developed to understand the creative and strategic opportunities for brands in the areas of food and drink, the body, luxury and connection.

On November 2, 2011, Pearlfisher holds an event on the future of Taste in New York, where Sophie Maxwell, Head of Insight, will be unveiling the transatlantic insight study into the future world of food and drink.

This latest study explores the big shifts that are happening in the world of food and drink, discovering the leading edge by looking at cultural and category change. Pearlfisher speaks to the experts and opinion formers who are in the best position to shape the future, then explores and expresses the changes seen, to create blue sky design concepts that build a rich picture of the future of taste.

Three of the key shifts identified include:

— Our personal health and that of society and our environment. How can we create a world that makes the best of all the natural goodness available to us? Pearlfisher presents Dirty Food; a brand that reinvigorates children’s relationships with food and educates kids about the origins of food.

— Our interest in the cultural, communal and educative value of food production and our desire for real gestures that feel natural and instinctual. Pearlfisher presents Preserve; a brand that draws attention to the natural history of our food. The beauty of methods passed-on, of secret recipes and traditional cooking.

— Our wish to escape through extreme fantasy, where creative direction in food opens up new worlds of delight. Pearlfisher presents Seasonaire; a brand that provides as much specialness and glamour in gourmet as is found in exclusive boutiques and the iconic fashion house’s of the world.

To receive the full Taste Insight report, schedule an interview or find out more about the event please contact Nellie Veltman at nellie@pearlfisher.com.