Diageo’s whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the streets would laugh if they saw a stony colossus arising from Rio de Janeiro’s Sugar Loaf mountain landmark.
Category Archive: Marketing
D Studio has worked with Burnt Sugar to create a live illustration event at Borough market, encompassing branding, signage, event graphics and installations. Burnt Sugar opened the doors to its drawing room on Thurs 6th October and invited budding illustrators to indulge in an uncapped scribbly celebration of individuality.
The bigger, the better? From the very first day it was introduced to the European market a decade ago, smart fortwo proves that this notion is quite arguable. With the new campaign developed by Razorfish and Merkley & Partners, New York, the car is also changing the car attitudes of Americans and tries to beat their ‘obsession’ with ‘big.’ The marketing initiative under the ‘Unbig. Uncar’ tagline, kicked off in the USA in September (it’s the first-ever smart’s campaign since the official launch of the brand in this country in 2008), revolves around the idea that small and eco vehicles can be much better, more ‘unboring, unobey, uncluttered, unblah’, than traditional bigger cars.