Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.
Category Archive: Marketing
Toyota USA has begun to collect stories from Camry owners within the new ‘Camry Effect’ initiative. About seven million Camry drivers in the United States are encouraged to register on an online platform and share the moments connected with their Camry such as first dates, road trips, soccer games, job interviews and college days etc. In this way, Toyota wants to evaluate its 30-years impact on the American culture.
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Lor Gold, who was recently appointed to Global Chief Creative Officer at Schawk, Inc., took a few moments out of his busy travel schedule to answer a number of questions about his background, Schawk’s profile today and where he wants to guide the company, plus the branded marketplace today.
The worst thing about mornings is waking up, but Philips helps mankind deal with it. Last year, the domestic appliances manufacturer launched the hilarious ‘Wake up the Town’ project, a one-of-a-kind experiment which took place in Longyearbyen, Norway, the world’s northern-most settlement with a population over 2,000, where sun doesn’t rise for about four months each year. There, the brand was testing its Wake-up Light, gadget, an alarm-clock, which uses light, not the usual annoying sounds to help people shake off drowsiness in the morning—it was a tough challenge regarding the fact that in the town the polar night lasts from October till February. The residents of the town received the gadget to use it during the dark period and when the long night was over, they provided their feed-back. After six weeks of the experiment, 87% of respondents said they “were waking up feeling more refreshed, alert and ready for the day,” so Wake-up Light proved its effectiveness in extreme conditions (see the report here), but will it help people in countries where sun doesn’t disappear for longer than 12 hours?