Samsung Mobile Canada announced that attendees of free concerts in Calgary, Vancouver and Montreal will have a chance to win five Samsung Galaxy Tabs 10.1s by demonstrating their artistic talents for creating music videos.
Category Archive: Marketing
Strategic design and packaging agency Anthem Worldwide, part of Schawk, Inc., is today announcing the appointment of Jo Boyd as its new Managing Director and Wayne Nguyen as Client Services Director. Both new recruits will play a vital role in implementing a new positioning for Anthem as a brand agency that develops Kinetic brands – brands of irresistible choice that are media agnostic and not beholden to a single media perspective.
Coca-Cola has been a muse for a range of other brands and used as a canvas for creative imaginary by celebrated artists and fashion icons. The legendary drink and its red and white style has become the theme of the eighth edition of the Uniqlo’s UT Grand Prix T-shirt design contest. Designs inspired by Coca-Cola are accepted starting August 4 through September 12—the submissions from all around the globe will be judged by a panel of experts in the design industry and be unveiled for online voting. The winners will receive money prizes and get their designs implemented on tees, which will arrive at Uniqlo’s venues worldwide in spring 2012.
Sony Ericsson teamed up with McCann Erickson, Munich to develop a campaign, which is centered on and inspired by the urban environment. The marketing project dubbed Challenge was designed to promote the Xperia handsets by showing what people can do with the devices’ screens. The brand has launched several absolutely stunning vignettes, ‘challenges,’ revolving around using the smartphones in urban environment, and launched the interactive Challenge the City game in a dedicated hub on its official page.
Starbucks has launched an updated, redesigned version of www.StarbucksStore.com online destination to provide its consumers with the enhanced shopping experience and make it easier and quicker to find the best coffee, teas and merchandise offerings. In addition to the traditional coffee&tea range, the digital venue, which was developed with by PFSweb, Inc. (a global e-commerce solution provider), offers a number of extra services like subscription, tasting tours and prepaid gift cards across the U.S. territories.
Today, iPhone applications provide us with tips in a variety of areas, starting from recycling to clothing. To receive information, users usually scan QR-codes or barcodes or snap a photo, which are then processed by the app—adidas Originals came up with a revolutionary solution in this area, launching an app with a 3D touch. The brand has released an app with special 3D image recognition software for real-life objects/products, which is the first time the three-dimension technology got into the application development industry.