Strategic design and packaging agency Anthem Worldwide, part of Schawk, Inc., is today announcing the appointment of Jo Boyd as its new Managing Director and Wayne Nguyen as Client Services Director. Both new recruits will play a vital role in implementing a new positioning for Anthem as a brand agency that develops Kinetic brands – brands of irresistible choice that are media agnostic and not beholden to a single media perspective.
Ray Kieser, Group Managing Director, Europe at Schawk and Anthem, comments: “The problem with traditional agencies is that because they make most of their money executing TV, or digital, or DM, or whatever, brands aren’t getting the kind of impartial idea generation that they need. Anthem will be able to give its clients and their brands genuinely unbiased ideas that can be executed across whatever channels are most appropriate.”
Photo: Jo Boyd, newly appointed Managing Director at Anthem Worldwide
Boyd, formerly from Publicis, where he was a Worldwide Account Director, comments on his appointment at Anthem: “It is incredibly exciting to be joining Anthem at this point in its evolution. The business’s plans for the future are very ambitious and are perfectly suited to the new world of brand communications. With its can-do attitude and partnership with Schawk, that allows it to offer great creative ideas plus effective and efficient deployment, Anthem is going to be an attractive proposition for many clients.”
Anthem’s new offering will also be complemented by the services Schawk provides in campaign implementation. The integrated offering will make it much easier for brand managers to fulfil and manage high volumes of communications across multiple media platforms and many language variants. This will ensure that creative ideas are delivered more efficiently and with greater consistency across every brand touchpoint.
Boyd will report into Kieser and Hans Muysson, Managing Director of Anthem Europe. He will take overall responsibility for Anthem’s two UK offices in London and York. As well as optimising agency revenues and profitability, he will oversee the integration of (untitled) London (Schawk’s UK digital agency) into Anthem, develop the agency’s strategic and creative offering and will also be responsible for the company’s new business activity.
Photo: Wayne Nguyen, newly appointed Client Services Director at Anthem Worldwide
Nguyen, previously Business Director at communications agency MWO, will be looking to capitalise on skills across the whole of the Schawk group to add value to Anthem’s services and help clients to create more effective brands, packaging and communications.
Boyd and Nguyen both bring with them a wealth of strategic and creative experience gained across a variety of advertising and marketing disciplines. Prior to working at Publicis, Boyd was Managing Director at digital and direct agency Archibald Ingall Stretton and also held senior positions at D’Arcy and EURO RSCG. Nguyen was previously Head of Design for Communications at TMP Worldwide and also rose to the position of Board Account Director at JWT London.