Brand and packaging design consultancy We Are Pure has secured a contract with Slavyanka, one of the biggest names in Russia’s confectionery sector. The consultancy won a three-way pitch to secure the deal, which will see the team reposition, rationalise and develop Slavyanka’s extensive product range. They will become the first agency outside of Russia to work alongside the confectionery giant.
Category Archive: Marketing
ABSOLUT Vodka, the iconic alcohol brand deeply involved into creative movement (focusing on visual art—its numerous themed projects prove it), also collaborates with music talents on short documentaries, celebrating the performers and their achievements. In March 2010, the brand teamed up with Jay-Z to release a 14-minute documentary about the musician’s life and work (the video also featured footage from a concert at Madison Square Garden), and now it’s announcing another two-part film starring rapper and record producer Cee Lo Green—the first chapter of their work titled ‘Cee Lo Distilled’ will appear on the brand’s Facebook page on June 27.
Volkswagen Singapore has launched a campaign centred on its philosophy of environmental conservation. ‘Think Blue.’ is a global initiative from Volkswagen and is focused on encouraging eco-friendly behaviour by making it fun. In Singapore, Tribal DDB has together with Volkswagen, created a year-long campaign that will be rolled out in phases.
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, this year over 24,000 entries from all over the world are showcased and judged at the Festival.