The Cannes Lions International Festival of Creativity together with YouTube has announced the winners of the two competitions dedicated to YouTube: the Good Work Competition and 48 Hour Ad Contest.
The YouTube Cannes Lions Good Work Competition winners include the names of:
1. Aaran Hughes
2. David Alonso Arias Moreno, Senior Copywriter, DraftFCB Chicago, USA
3. James Crawley, Digital Creative, Ogilvy Sydney, Australia
4. Orel Bitan, Copywriter, BBDO Israel
5. Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli, Orbital Studio, Italy.
One representative from each winning piece of work received a free trip to Cannes Festival, including flights, accommodation and full week delegate pass to the Festival.
Commenting on the Good Work competition, Jury Chair Craig Davis said, “The Good Work initiative was an important signal of the opportunities for brands and businesses to engage with social entrepreneurs and not for profits who are grappling with some of the world’s biggest challenges.”
Running for a third year, the 48 Hour YouTube Cannes Young Lions Ad Contest asked young talent, aged between 18 and 28 years old, to create a video to fit a brief set by charity Save the Children. Competitors were given just 48 hours to create an online video that would drive people to invest in health care for newborn babies, little children and pregnant moms in struggling countries. After uploading their video to YouTube, competitors were given one week to drive people to their video. The Jury have announced the two winners of the 48 Hour Ad Contest: Simon Friedlander, Junior Copywriter, DDB Sydney and R. Venkatraman, Creative Director, Creativeland Asia.
YouTube will fly the winners on an all-expense-paid trip to Cannes Lions where they will be given the opportunity to compete in the Young Lions Film Competition as ‘Team YouTube.’
The big number of participants of the two contests revealed one more time the healthy sign of the people all around the world really caring about human issues more than selling goals.