PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to Europe. The initiative is aimed at discovering emerging and innovative small media and technology companies, which can introduce small, but very positive changes to the industry working side by side with PepsiCo experts developing projects for the Pepsi-Cola, Walkers Snacks, Tropicana and Quaker brands.
Category Archive: Marketing
The UK cooker manufacturer Belling, together with its PR and social media agency Umpf continues the charity campaign ‘Tweet Pie: The world’s shortest recipe book’. The specific recipes are called ’twecipes’, as they were crowdsourced through Twitter. The recipe book includes 50 140-character recipes that have been chosen from over 200 supplied by users.
With young, dynamic and active target audience Nike keeps on inventing smart and interactive marketing campaigns. Yesterday the brand announced the launch of ‘The Chosen,’ a new global ‘Just Do It’ campaign starring a number of action sports stars. The main point of the campaign is a film featuring skate god Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass, surf genies Julian Wilson and Laura Enever. The film was shot in many countries of the world at night with lighting and pyrotechnics effects reminding of a live rock concert with a main theme ‘I got a thing’ performed by Hanni El Khatib.
Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.
The world’s largest technology company, HP launched Paul McCartney’s private cloud-based digital library on May 26. Now the musician’s personal documents are reliably cached, as the IT infrastructure provides distributed data storage. HP Enterprise Services experts worked with MPL Communications, Ltd. to plan, develop, integrate and test the library.