MINI, which last year launched a hilarious geo-location campaign in Stockholm, has now running a new awesome international promotion in another European capital, Berlin. For the new advertising initiative dubbed ‘It’s Personal,’ the brand merged billboards and interactive technology, inviting just everybody—both in the real and digital dimensions—to tap in and get featured on the giant MINI Photo Box, located at the corner Kurfürstendamm and Joachimstaler Straße in the German capital.
Category Archive: Marketing
You are welcome to share your thoughts on this article written by Chris Hart, Creative Director at Blue Marlin, Bath.
I’ve been interested in Quick Response codes for some time. I thought that was because I was down with the kids, but it turns out that it may be my life stage. Obviously I AM down with the kids, but I am also over 35 and my demographic is the up there with the heaviest QR users.
LinkedIn has become the first privately-held social media company to go public by selling its shares at $45 per unit. Surprisingly, in the first day of trading shares rose as 171 percent and closed at $94.25, more than 109 percent above the initial price. According to www.reuters.com, to date 7.84 million shares have been sold, which puts the company at a valuation of about $4.3 billion.
Building on the terrific success of reality show ‘Bud United: Bud House’ that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled ‘Bud United: The Big Time’. This is a next-gen project launched in course of the Bad United experiental platform. The latest endeavor of the beer brand is all about getting little people hit the big time. The casting is now performed through the brand-operated pages on social media, including Facebook and Renren.