Canon Europe appointed Stocks Taylor Benson for European packaging design projects. The agency is working in partnership with Canon Europe’s marketing team on several pan-European localised packaging design projects for selected consumer products.

Stocks Taylor Benson was appointed based on the strength of the agency’s work for other clients. Joe Bakowski, Managing Director at Stocks Taylor Benson, comments: “We’re delighted to be working with Canon, a world leader in its field, and we’re already involved in some really exciting projects. It’s always a pleasure to work with clients who have the confidence to select an agency based on track record and ability.”

Alison Vallance, European Retail Campaign and In-Store Manager at Canon Europe, says: “We appointed Stocks Taylor Benson on the obvious strength of their creativity and the refreshing pragmatism of their approach to design challenges. We look forward to some great fresh new ideas that will complement the award-winning design of our products.”

The first of Stock Taylor Benson’s designs for Canon Europe are likely to appear in retailers later this year.