Category Archive: Marketing

Do Limited Editions Offer Limited Results?

You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide

With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others.  Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively.  More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!

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Coca-Cola: Journey to the Roots of Brand Identity

While one of the biggest brands of the world is celebrating its 125th anniversary, we’ll let ourselves sneak into the past and observe how it has evolved throughout its history spanning for more than a century and how through visual communication with all kinds of consumers around the globe it has created its face to become what it is now. The second most widely understood term in the world, after “okay”, a bottle whose shape can be unmistakably recognized in the darkness or even if broken, and ultimate sponsor of Olympic games since 1896, not to mention, a symbol of the USA and undeniable ingredient in McDonald’s menu…

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Škoda Invites the British to Become ‘Sleuths’

Škoda has kicked off a new integrative promotion in the UK , which is revolving around solving mysteries. The auto brand, which promoted its Fabia model with great ‘Cake’ and ‘Made of Meaner Stuff’ commercials by Fallon last year, teamed up with the agency again to launch the ‘Škoda Puzzle’ campaign as part of its TV sponsorship of the US Crime Drama on Channel 5.

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Gatorade Encourages Australians to ‘Replay’ Their Best Sportive Moments

PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.

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Dole Partners with Artists and Designers to Help It Inspire Salad Users

America’s salad lovers are as excited about making their salads as they are in the final result. And many of them fancy themselves as true culinary artists.These were the findings that led to a new Dole® Salads marketing campaign that uses professional celebrity artists from various non-food genres to inspire consumers to new heights of culinary creativity using Dole’s line of 38 salad blends and all-natural kits.

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