Pearlfisher has redesigned the packaging for Crabtree & Evelyn’s keystone Florals range Lily, Rosewater and Lavender. The design debuted with the launch of new fragrance Iris in September 2010 and will now be seen on the remaining 3 fragrances in the Florals range when they launch in March 2011.
Category Archive: Marketing
Intel Corporation opens the doors to a unique exhibition in London that explores the relationship between art and technology. Bringing to life the inspiration behind Intel’s Visual Life campaign, ‘Remastered: A Visibly Smart Production from Intel’ brings the art and technology world together in a fusion of classic art and boundary-pushing technology.
Marketers are finding an increasingly attractive consumer segment in Generation Z, those born between the years 1991 and 2002. In its new strategy briefing, ‘Make Way for Generation Z: Marketing to Today’s Teens and Tweens’ Euromonitor International examines the marketing potential for this group of brand-conscious, tech-savvy, old before their years and highly individualistic wave of consumers. Aimed at strategists and planners, the briefing draws on Euromonitor International’s vast information resources to give a complete picture of the world’s largest demographic grouping, accounting for about to 21% of the global population in 2009.
The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state, discovering and honoring the people who share the Balvenie’s commitment to craftsmanship, documenting every step in a web series and eventual documentary film.
Fashion brands are not only providing the people with haute couture attires and opulent accessories—some of them are really committed to improving the world outside the fashion houses, luxury boutiques and glamorous parties. One of those social-minded brands, Giorgio Armani joined the UNICEF’s clean water Tap Project, conceived in 2007 by Droga5, with its Acqua for Life initiative in 2010, and now is adding a new element to its project by launching the Drops for Life extension.