PG tips, one of the most favourite tea brands in the UK, is to launch The New Ones—a range of everyday black teas designed to introduce variety to the black tea market. It comprises The Fresh One, The Strong One and The Delicate One.
Category Archive: Marketing
This year’s Geneva Motor Show was the venue for the world premiere of Mazda’s new multi-channel brand campaign that will tell the fascinating story of Mazda using new media forms. The first of these forms is a new website that offers a deep-dive into the Mazda brand and the secrets behind its enduring success.
Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness and joy as part of the campaign, which is running under the straplines ‘Share a Smile, it’s St Patrick’s Day’ and ‘17th March, the Friendliest Day of the Year.’ The saint is widely known as the patron of Ireland, and Guinness, which is associated with this country like no other brand, celebrates the event annually for over 15 years with a bunch of activities and new products (for 2011, for example, it released a new special sauce produced in partnership with Heinz).
This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of ‘The RL Gang: A Magically Magnificent School Adventure.’ Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video, narrated by award-winning actress and mother Uma Thurman, was launched globally on March 3.
Yesterday, March 3, TED, the non-profit organization behind the TED Conference and TED Talks, announced 10 winners of its first Ads Worth Spreading competition, which was launched late September, 2010. The idea behind the contest was to celebrate the hilarious commercials that run longer than traditional TV Ads (up to 5 minutes instead of 30 seconds), which is enough “to make an authentic human connection” and tell an engaging and intelligent story. The top-10 list of 2011 winners includes clips, which were developed between January 2010 and January 2011 for organizations and brands including Chrysler, Intel and Target.