You are welcome to share your thoughts on this article written by Jonathan Ford, Co-founding Partner of Pearlfisher […]
Category Archive: Marketing
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, is ploughing £6.5m into a new campaign—the Spots v Stripes Race Season—which kicks off today, March 1. Spots v Stripes Race Season will see nine challenges laid down to inspire the nation to play more games. These challenges aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a fighting chance of breaking a World Record.
Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think. Sprite—University of Freshology.’ The iconic lemon-lime based soda, which was launched in 1999 across the country, will be now promoted through a series of 6 TV commercials, as well as social media platforms and the brand’s website—www.sprite.in.
The footwear company New Balance launched another project which encapsulates the theme of youth’s creativity, showcasing life of five young artists from Australia through the world of photography and video. The project, called www.nb574.com (in honour of one model in the brand’s range), will be disclosing details of the guys’ everyday creative experience of bringing new and fresh things in various fields (visual art, fashion and music) to the world.
Rankings revolving around the health, environmental and social impact of products and companies are gaining their popularity among consumers who want to know if the goods they purchase are really healthy from different points of view. Recently, Popsop wrote about Nike’s ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index, as well as the Eco Index, and now the GoodGuide system, created back in 2007, gets into the spotlight. So far, over 95,000 food, toys, apparel, personal care & household products, babies & kids, electronics and appliances produced by both local and global companies (the list of those includes Starbucks, Levi’s, H&M, Nescafe, Nike, PepsiCo, Nestlé and Diesel to name a few) are thoroughly studied and ranked by experts of GoodGuide, with the results being available at the website and on the iPhone app.