The Fast Company magazine presents its new rating of the 50 most innovative companies in the world. In mid-February, they published the 2011 list, giving short descriptions to their picks. Apple scoops first place, pushing the digital giants Twitter, Facebook and Google to the 2nd, 3rd and 6th place correspondingly—with Intel, Microsoft, Linkedin,eBay, IBM and Cisco resting below them. The sport and fashion apparel industry is presented by Burberry (No.13, “for breathing new life into a luxury stronghold”), Nike (No.23, “for its mix of sports, style, and yes, plastic bottles”), Opening Ceremony (No. 28) the food and drinks business has two representatives—PepsiCo (No.33)—“for its ambitious nutrition R&D” and chocolate company Madécasse (No.50).
Category Archive: Marketing
It’s not every day that five icons from the candy world decide to drop everything and venture to the Great White North, but their bags are packed, and they’re ready to go. Over the next ten months, Canadians are invited to join M&M’S® Spokescandies Red, Yellow, Blue, Orange and Miss Green as they criss-cross the nation and follow them on their new Twitter account, @mmscanada. The Spokescandies will tweet their travels, post photos and postcards, and ask Canadians to tell them where they should head to next.
By Alex Sanders, Head of design and brand strategy at Kyp, London
Just got back from the German Direct Marketing Congress in Wiesbaden, where Germany’s leading media heads and brands discussed trends and forecasts and presented best practice case studies. Centre of stage was social media and its effect on brands and consumers. I put together a brief summary and some selected case studies from the 2-day congress.