Pearlfisher wins 2 more Design Business Association Design Effectiveness Awards for Jme and Cadbury Dairy Milk Giant Buttons.

2010 marks the record breaking 9th year in succession for Pearlfisher’s design effectiveness success. Pearlfisher has received awards for Jme (Brand identity under 100,000) and for Cadbury Dairy Milk Giant Buttons (Packaging—Branded Food).

The annual Design Effectiveness awards, hosted by the DBA, is the only award scheme that uses commercial data as a key judging criteria and the awards set the gold standard for commercial success within the design industry globally.

Commenting on the Awards, Jonathan Ford, Pearlfisher’s Creative Partner says «at Pearlfisher we believe passionately in the power that good design has on our clients’ brands and business. We work to measure the true business effectiveness of our work and by entering the design effectiveness awards we can clarify the substantial and tangible return on investment that design really can bring.»

Jme is a diverse range of homeware and food products, curated by Jamie Oliver and his buyers. Products are chosen for beauty, efficacy and craft. Following the brand launch, Jme’s success has been phenomenal. The brand beat initial sales targets by 20% and in the 52 weeks since launch, over 45,000 home selling parties have been held in the UK and Ireland, creating 3000 jobs.

By understanding and re-establishing the iconic value of the Buttons brand, Pearlfisher has increased Giant Buttons sales by a incredible 46.2%. It’s stellar performance was a significant contributor to Cadbury’s growth in the bitesize sector, a massive leap of + 44.6% in market share, from 11.2% in 2008 to 16.2% in 2009.

Pearlfisher continues to be committed to raising awareness of the value of creativity for brands and business and the power of good design in providing return on investment and brand success.