Coley Porter Bell has designed one of the world’s most exclusive whiskies, the Royal Salute 62 Gun Salute, which was conceived as the Ultra Prestige flagship of the Royal Salute range and will retail at over US$ 2,200 a bottle.
Category Archive: Marketing
Pepsi announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country, and now it wants to fund twice as many great ideas.
By Cheryl Swanson, Principal at Toniq LLC
With a new decade upon us, we thought this would be a great time to consider what socio-cultural shifts and resulting trends resonating today will gain strength moving forward. For CPG, HBA, any industry really, it is important to know what ideas will gain traction and what trends will fade away. Here, we have listed our favorite trends that we believe will continue to foster, from consumers to design.
Changing diapers is a heroic deed in the eyes of a baby, and Pampers ‘Gifts to Grow’ program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes. Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their ‘Gifts to Grow’ catalog that families can earn by purchasing Pampers branded products.
Yesterday, January 30, IKEA named Kyria Henry the grand prize winner of its ‘Life Improvement Sabbatical Contest.’ After a month-long, online public vote, Ms. Henry has won a year-long sabbatical (worth $100,000) to improve the lives of others through her ‘paws4vets’ program, and over the next year, will share her experience online at www.thelifeimprovementproject.com. Additionally, IKEA is donating $46,844 to Save the Children’s U.S. Programs, $1 for every vote cast in the contest.
On January 27, Google presented ‘Life in a Day’ documentary at the Sundance Film Festival. This crowd-sourced featured film by Kevin Macdonald was created from over 450,000 hours of footage, sent by 80,000 users from 192 countries. People from all around the globe were invited by YouTube to record their daily routines on July 24, 2010, to create “an emotional journey.”