On January 24, Chrysler kicked off its ‘Blogger Game On Road Trip’ when it gave the keys to two new 2011 Chrysler 200 sedans to bloggers who will drive the vehicles from Detroit to Pittsburgh. The first group will then to hand off the keys to a new set of bloggers who will travel to the next NFL football playoff game.
Category Archive: Marketing
HUGO is inviting artists and designers from all around the globe to join the next round of its international competition, HUGO Create, which was kicked off back in 2008, and since that time gathered over 32 thousand submissions by nearly 15,000 designers. Every 2 months or so the brand announces one theme (so far, there has been 19 of them ranging from ‘The Skyline’ to ‘The Elements’ and ‘Visual Mixtape’), and now HUGO kicks off the next challenge entitled ‘Surreal Appeal,’ asking participants to interpret the idea of modern surrealism in their new designs.
As part of the ‘Dream The Impossible’ documentary series, Honda debuted its eighth short-film documentary, ‘The Undying Dream,’ at the Sundance Film Festival. Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, the film brings to life a Honda corporate principle—the challenging spirit.
On January 21, HP launched a crowd-sourced live event and video series ‘HP ePrint Live’ hosted by comedian Rob Riggle that was broadcast live on the web. The brand put viewers in control by allowing them to send ideas for skits via HP ePrint technology—they can simply email submissions for the cast to turn into a performance.
It’s a usual thing when one brand is coming out against another one. But are traditional trends good for Diesel? Of course, not. The brand, which is well-known for its weird and defiant campaigns (the latest one, Fresh & Bright Super Heroes is a vivid example) and unexpected collaborations, teamed up with adidas Originals to present a limited edition collection of footwear, which was launched on January 20.
Nike teamed up with Wieden+Kennedy to develop (and launch) another project, which unites people and helps promote the idea of urban running across the planet. On January 4, the brand kicked off an Ekiden relay race (ancient Japanese sport), which is designed to engage as many runners as possible within two months (the initiative closes up on February 28).