On January 24, Chrysler kicked off its ‘Blogger Game On Road Trip’ when it gave the keys to two new 2011 Chrysler 200 sedans to bloggers who will drive the vehicles from Detroit to Pittsburgh. The first group will then to hand off the keys to a new set of bloggers who will travel to the next NFL football playoff game.

The auto brand will invite at least three sets of bloggers to get behind the wheel and make their way to Dallas driving the new 2011 Chrysler 200 sedans. Each of the participants will post their road trip experience and driving impressions of the Chrysler 200 along the way. The first set of bloggers will drive from Detroit to Pittsburgh to attend an AFC Divisional playoff game. They will then head to Chicago, New Orleans and eventually complete their road trip in Dallas.

While bloggers will make a point to visit sports-related landmarks along the way, like the Pro Football Hall of Fame, destinations on the road trip ultimately will be determined by the results of the NFL playoff bracket. Football fans and car enthusiasts can follow the adventures from the ‘Blogger Game On Road Trip’ on the brand’s Facebook and Twitter sites.

Chrysler brand Facebook followers also will have a chance to get in on some big game action by showing the brand their ‘true colors.’ Facebook fans who submit a football fan photo in front of any Chrysler brand vehicle will have an opportunity to win the ‘Ultimate Football Fan Package,’ which includes a TV, video game system, football-themed video game and, of course, a grill, and much more. Facebook followers can vote for their favorite photo; the photo with the most votes will determine who will win the package.