By Gustavo Piqueira, the Founder and Creative Director of Casa Rex
I was deeply surprised at the end of last year when I heard the news that one of the blandest packages I have ever designed, had been chosen to go on exhibition at a Design Biennial here in Brazil. After all, if the creator didn’t consider it very beautiful, you can imagine what others would think. Had the exhibition’s curators created the “worst designs of 2010” category and I was about to get ready for public humiliation?
For the second year in a row, Folgers® is teaming up with Grammy® nominated songwriter and former American Idol® judge, Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic ‘The Best Part of Wakin’ Up™’ jingle for a chance to win $25,000, a mentoring session with Kara and the chance to appear in a future Folgers Coffee commercial. Last year’s grand prize winner, The Ethan Thompson Band from Missoula, MT, was chosen from among nearly a thousand entries submitted online for the inaugural contest.
Frito-Lay North America’s Lay’s and Doritos launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The overall winner of the creative competition will be chosen in part by consumer voting.
Sony goes on impressing public with bold and creative initiatives, focused on the same theme ‘Make.Believe,’ which also serves as the brand’s slogan. The brand teamed up with the Paris-based agency RAPP to develop a new project, which was designed to highlight the possibilities of the compact digital Sony Cyber-shot DSC-HX5V camera. The creative team launched a project entitled ‘Panoramic Story’ to feature bright and stunning stills in a new engaging way.
Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has named Rob Osler to the position of senior strategy director.