With two new online projects dubbed “Lives with M” and “Stories with M,” McDonald’s Portugal is going backstage and unveiling some details of its corporate life by telling success stories of its current and former employees. The idea to launch the project roots in the company’s commitment to provide younger generation with a chance to make the first step in their business career and achieve significant results either within the chain or in other areas. Want to see real people who succeeded on a professional or personal level by working for McDonald’s? Here they are.
Category Archive: Marketing
In an effort to further industry sustainability efforts, Nike released its ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index. The release of the tool aims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.
Coca-Cola GB was joined by the Road Safety Minister, Mike Penning MP at the Warwick pub in Pimlico today to celebrate the launch of this year’s ‘Designated Driver Campaign‘. The nationwide campaign, now in its third year, rewards drivers who chose not to drink with a “buy one, get one free” offer on Coca-Cola and diet Coke.
Bacardi Brown Forman wants bartenders across the world reach the level of real perfection. So, the global producer of alcohol drinks opened a new hub on its www.pourfection.com platform, offering a plethora of educational spots, informative posts, course materials and exams for visitors to explore and improve their skills with.
IKEA, which is known as a supplier of affordable home interior pieces, has shown signs of interest in new approaches in fashion industry. This October, the iconic furniture retailer invited up-and-coming Swedish designers to participate in a competition dubbed ‘IKEA Garderob’ for a chance to have their new collections displayed in a personally designed double PAX-wardrobe at a trendy shop in Stockholm’s Bibliotekstan street.
Soda brands love to emphasize their devotion to ‘energetizing’ their fans even though most of them do not belong to the energy drink category. Coca-Cola continues the tradition of positioning itself as ‘fuel for youth’ and is encouraging creative minds from Singapore to unveil their vision of refreshment which inspires them and people around to take active actions. In its new contest, the brand invites younger consumers to give their own interpretation of this Coca-Cola’s characteristic in any visual form they find appropriate.
Which brand explores the world’s manliest rituals, battles early perspiration, encourages consumers to take shower together to save more water and run a marathon in underwear? Of course, it is AXE, which is shocking the public with its original campaigns, all revolving around sexuality and men’s myths. Surprisingly enough, the new campaign launched by the brand has stepped aside from the paved trail and is all about adventures and aliens.
Sometimes to deliver the message it’s more effective say something once and then become silent than keep on chatting and tweeting about it all the time. The celebrities including Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and many more decided to sign off their social media accounts on December 1, World AIDS Day, to support a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’s charity, Keep a Child Alive. They will get back online when the organization raises $1 million.