Sprite has launched a competition for younger generation of its creative-minded consumers, who want to make a first step in cinematography by collaborating with recognized professionals of the industry. The soft drink brand is offering U.S. university students of (18 years of age or older) an opportunity to explore their scriptwriting talent and gives teens aged 13-19 a chance to become a member of the crew, which will make a short film based on selected scripts with professional filmmakers and celebrities (so far, their names are kept secret).
Category Archive: Marketing
Frito-Lay Canada is now selling its SunChips in a 100% compostable packaging, which is obviously good news. The bad news about it is that the packs are very noisy. The fans of the product have even registered a group on Facebook, entitled “Sorry but I can’t hear you over this SunChips bag” with over 52 thousand fans to date, and the brand is doing everything possible to convince the public that loud and green should win over quiet and harmful. If consumers want to eat these chips, but hate the sound the packaging makes, the brand offers them a pair of earplugs.
PepsiCo is reaching eco-friendly consumers through Facebook with its new recycling-oriented application on the PepsiCo’s Dream Machine page. The company invites people from all around the world to sign up and choose virtual bottle or can to share it with people from their friend-list and raise awareness of the problem.
In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit.
Nike is paying tribute to the legendary American track-and-field team, Athletics West, by releasing an interactive graphic story on its website. The sportswear brand commissioned San Francisco-based agency AKQA to develop the visual part of the vibrant project, which is now hosted on the Nike’s homepage.
YouTube and National Geographic are providing creative eco-minds from around the world to take part in a unique Planet Inspired competition focused on nature and win worthy prizes. The core idea of the initiative is to spread the word about the importance of eco protection among the video-hosting website visitors with the help of… their own creativity. The participants of the contest are encouraged to submit their video collages highlighting one of the four themes—Oceans, Endangered Species, Fresh Water, or Exploration—to raise awareness about the problem and call the people who will be watching the film to active action.
Nike is encouraging women to share their strategy of becoming ‘the best versions’ of themselves. The sportswear brand is inviting women, who care about their physical form and are committed to improve it, to leave a comment on the dedicated “I’m Making Myself” wall on Nike Women’s Facebook profile in order to inspire other ladies to follow their example. Nike also asked three celebrated female athletes to tell the world about their ways of reaching perfection.