Timberland is unveiling an innovative redesign of its timberland.com website. The new site offers an immersive brand experience, inviting consumers to explore the products, history and commitment to environmental stewardship that are all at the heart of the Timberland brand.

Timberland’s new global web experience includes state-of-the-art interactive elements, stunning graphics, and rich content.

Six separate microsites, in six languages, allow consumers to find product information, view ads and videos or post their own Timberland stories. A collection of videos pulled from the company’s archives explores milestone events like the invention of the yellow boot and other elements of Timberland’s rich New England heritage. On «The Bootmakers Blog,» third-generation CEO Jeff Swartz lends his voice and frank opinions on sometimes-controversial business and environmental topics.

The new timberland.com includes a dedicated «tree planting» section where visitors can learn about the company’s longstanding commitment to reforestation, including Timberland’s pledge to plant five million trees in five years in Haiti and China. Eco-conscious consumers can make the most of their purchasing power by learning about Timberland’s Green Index rating system. A believer in transparency and accountability, Timberland offers data-rich reports, podcasts and updates about its corporate responsibility initiatives and progress, and invites site visitors to join in the dialogue about the CSR challenges faced by global brands.

User-friendly graphics and features make it easy to shop on timberland.com. For consumers with busy lifestyles and diverse needs, product suggestions are organized by activity (your morning commute, a mountain trail, the weekend). High-resolution product imagery with alternate views and zoom capabilities, improved navigation, and reviews from other shoppers give consumers all the information they need to gear up for the next outdoor adventure.