The best way to make people want something desperately is to release it in small quantities or for a limited period of time. McDonald’s is returning its iconic McRib, a sandwich with a boneless pork patty molded into the shape of ribs, to the US market, but for just one month.
Category Archive: Marketing
Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness. The «Dove Hair Care Brush with Greatness Sing4All» video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song «My Favorite Things» live onstage at the Radio City Christmas Spectacular on December 28.
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
As part of its marketing platform «8 years changes everything», Beam Global Spirits & Wine announced the launch of ‘Beamfire’ sweepstakes — an online competition that allows consumers to celebrate how much they’ve matured along with Jim Beam Black® over the last 8 years — and burn down their past by tossing the items and even the outdated thoughts into a virtual bonfire that burns at www.beamfire.com.
On September 30, dozens of Pentawards 2010 trophies were given out to well-known and emerging design agencies, which have been developing vivid packaging and visuals for products during the past year. The winning entries of 2010 as well as designs from 2009 and top works of 2008, divided into five main categories—beverages, food, body, luxury, and other markets—were featured in “The Package Design Book” published by TASCHEN and presented that day.
adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.
Procter & Gamble is turning online reading into a socially worthy deed. Expanding its “Give Health Clean Water Blogivation” campaign, which started in August and is focused on providing clean water, vaccines and education to children in need, the global producer encourages website owners from around the world the world to embed a special widget designed to ‘convert’ users’ clicks into drinking water for deprived communities in developing countries.