The Avon Foundation and Avon Foundation Honorary Chairperson Reese Witherspoon are using this October, Breast Cancer Awareness Month, to kick off the Kiss Breast Cancer Goodbye grassroots campaign to motivate people to use lips to raise awareness and funds for breast cancer research and access to care.
Category Archive: Marketing
The acclaimed Australian brand and design agencyDiDONATO is celebrating this week after receiving a Gold at the 2010 Australian Packaging Awards. Their entry, the Schweppes Brand Identity and Portfolio Range, was designed to unite the Schweppes brand and communicate one cohesive story across a vast collection of iconic products (over 100 SKU’s and 13 product formats).
The manufacturer of Chunks so adored by new-wave artists and performers, Converse is here again to pay tribute to music by launching a set of new initiatives focused on giving aspiring and acclaimed musicians from around the world a chance to demonstrate their moments of musical greatness to a wide audience. In India the brand is ‘hunting’ for the Original Band to give it a stage, in the U.S. the iconic shoe has launched a project dubbed Converse Rubber Tracks to open a free community-based recording studio in Brooklyn for the bands of different kinds of music ranging from punk to hip-hop to indie pop to rockabilly, and in the UK it is gathering renowned musicians for new creative collaborations.
IKEA UK is moving from kittens to kitchens—soon after the launch of its feline TV-ad, the global furniture and household goods retailer has released a gorgeous commercial based on Jona Lewie’s 1980-hit “You’ll Always Find Me In The Kitchen At Parties” refreshed by a promising UK group Man Like Me and remixed by producer Arthur Baker as the soundtrack of the advert. The new spot is all about kitchens of all kinds and styles, which are good for various parties, no matter how extravagant they might be.
Procter & Gamble’s Future Friendly has partnered with RecycleBank in rewarding residents of Cincinnati, P&G’s hometown, for their green actions. The initiative comes as part of the city’s enhanced recycling program launched this week with a view to engage about 25% of local people in recycling movement. The four-phase rollout of new recycling carts began in September—the citywide implementation will continue through February 2011 and include participation with a range of companies and eco-organizations.