Starting November 1 and continuing through November 10, Mitsubishi Motors North America, Inc., (MMNA), will host Mitsubishi Live Drive, the World’s First Online Test Drive of an actual vehicle utilizing interactive remote control of the company’s latest automotive creation, the all-new 2011 Outlander Sport.
Residents of the United States who are 18 years and older with a valid driver’s license will be able to register to have the chance to take a virtual jump behind the wheel to drive the all-new, affordably-priced 2011 Mitsubishi Outlander Sport, a handsome and sure-footed 5-passenger compact crossover vehicle (CUV) with numerous available high-tech features normally associated with expensive high-end vehicles that starts at only $18,495. Using a combination of remote control software and hardware and a unique system interface, participants will be able to take an actual 2011 Outlander Sport for a virtual spin on a closed course from their personal computers.
Working with our creative advertising agency 180 LA, our digital agency-of-record, Schematic, a WPP company, and partners B-Reel, a leading production company that specializes in superlative media for television, digital signage and internet campaigns, and world-renowned experts Dr. James Brighton (robotics) and Simon Cave (web design), this team has combined multiple point of view (POV) video cameras onboard the Outlander Sport, advanced electronic receivers and state-of-the-art servo motors to control the vehicle’s dynamics and sync it with precision GPS mapping to allow participants the remarkable opportunity to drive Mitsubishi’s hot new crossover via interactive remote control.
The online test drive is part of an integrated marketing effort that kicks off October 15 through January and includes television, print, digital and direct mail.
Participants will enjoy the feeling of literally being in the driver’s seat. This experience gives the driver almost total control over the Outlander Sport. Drivers will be able to experience many of the Outlander Sport’s deluxe features while performing the test drive, plus enjoy the challenge of collecting vehicle “feature pods” while learning about this crossover’s cool tech features and amenities.
Those wanting to participate in the World’s First Online Test Drive can start signing up on October 15 at the car’s microsite, www.outlandersport.com, to obtain a code that can be used to queue for the live test drive on opening day, November 1.