Hyundai Hope on Wheels, a partnership of more than 800 Hyundai dealers across the U.S. and Hyundai Motor America, marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in «Hope Grants.»

Perrier-Jouët, the iconic French champagne brand, which famous for its dedication to art, is paying homage to its Belle Epoque cuvee with a new creative collaboration. This time, the brand’s aesthetic nature was highlighted by American artist Kareem Iliya, who created a series of seven illustrations in ink under the theme of “The Dandy Ball” to celebrate the brand’s luxurious and extravagant spirit.

Sony Europe launched the Open Planet Ideas website in conjunction with global conservation organization WWF. The new web destination is an online community that aims to harness the ingenuity and open innovation out there to help tackle environmental challenges. It encourages members of the public to imagine how today’s technologies could be re-purposed to address environmental issues like climate change, biodiversity and water conservation.

Last weekend saw one of the most creative but bizarre ‘space’ initiatives with the opening of the Cake Britain—Mad Artist’s Tea Party exhibition—the world’s first entirely edible art exhibition (at the London Future Gallery) sponsored by Tate & Lyle Sugars to promote their switch to Fairtrade.  And, in Berlin, at the Bread & Butter Fair Diesel created one of its best spaces to date with a fun beach’n’cinema studio dome presenting apparel, jeans, footwear and vibrant accessories with a specifically created event motto of ‘BE STUPID!’…

H&M has made something very fresh for those who know fashion and just love guessing games. Ahead of the New York fashion week (September 9-16), the global clothing chose a new way of introducing designers, who are going to collaborate with the label within the coming months. H&M launched a great campaign titled «Designer Collaboration 2010» and based on a series of cryptic spots, inviting to guess the disguised, still internationally famous personalities featured in them.

On September 1, Apple® unveiled completely redesigned iPod nano, iTunes® 10 with Ping, new iPod touch®, and new redesigned iPod shuffle®, all of which are aimed at enhancing users experience in an extremely enjoyable way. Each of announced additions to Apple’s range definitely deserves to be reviewed, so below we post brief descriptions of the new products. For more information, go to www.Apple.com.