Having taken a short rest after its recent World Basketball Festival in New York, Nike is going to pay homage to another urban sport, skateboarding, with the upcoming launch of the Zoom Paul Rodriguez 4 shoe. The new range will be available for purchase starting August 21, and ahead of the release, Nile SB is unveiling a set of videos featuring Paul Rodriguez, an American professional skateboarder and actor, which were shot to support the new line.
Category Archive: Marketing
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
Levi’s isn’t only focused on selling the jeans—the brand is also concerned about its after-shop live, the way they will be washed and dried. To make the cleaning process as green as possible, on the first day of summer the brand teamed up with Myoo Create to launch its “Care to Air” contest, encouraging creative minds to try and find the most sustainable air-drying solution for clothing. Now Levi’s is here to announce the winners of the competition, who introduced the most stylish and effective methods.
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.
Does the nature of football remain unchanged in the small-scale variations of the game. Umbro is sure that it does. To pay a tribute to 5-a-side football and futsal, the sportswear label is launching its brand-new range Versus and released a series of animated cartoons, revealing the latent ‘rivalry’ between fans of the two versions.
As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, Renault UK is hoping to be a breath of fresh air in the clammy weeks ahead with www.12secondstrip.co.uk. The contest, which has just begun, sees the auto brand inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.