Umbro, the Greater Manchester-based sport apparel manufacturer, is paying a tribute to its home area and does everything possible to keep creative fire burning in the hearts of local artists by launching another phase of Umbro Industries program. Through its project, Umbro provides authors of greatest ideas with an up to £10,000 helping hand for making their projects become real.
Category Archive: Marketing
Citroën UK has launched «DS3 StreetSeekers«, an innovative on-line competition that invites entrants to search for four pieces of the new DS3—plus a complete car—across the virtual landscape of Google’s Street View platform. The top prize is a brand new DS3 White 1.6 VTi 120hp. Xbox 360 and iPod Touch prizes are also up for grabs.
Back in February, Honda announced a new project focused on creating a ground-breaking crowd-sourced, social media activated documentary film, «Live Every Litre«. The auto-maker encouraged all people round Europe to join in and get a chance to make the journey of their dream become real. Conceived and created by Grey London, the road trip documentary was filmed during May and June across Europe under the supervision of award-winning director Claudio Von Planta. On July 21, the finished product was eventually released both online and offline.
McDonald’s, the iconic world-wide fast food chain, has launched two local online micro-campaigns to raise consumer awareness of its new ranges (in the first case) and tell about their naturalness (in the second). The two promotions have been kicked off for the French and American markets respectively, and joined the portfolio of mini Mc-projects (280 Variations and Smoothies Spin among them).
Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn, and now they are proud to unveil the results of their hard work. Starting July 22, the campaign rolls out in 43 European markets and features three ‘burning’ short videos by three different directors—“Ride” (by Garth Davis), “Playground” ( by Glendyn Ivin) and “Peepshow” (by Jonathan Hill),—all of which are released online on the Burn’s hub and social media websites.
Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.