Human behaviour is a curious thing. When staff at a major corporation complained that the lifts took far too long, the bosses costed out a refit, discovered that it would be astronomical and called in a firm of behavioural specialists instead. Shortly afterwards full length mirrors were fitted by the lifts on each floor and the complaints stopped overnight.
Category Archive: Marketing
The World Cup is in full swing and Adidas is challenging golf and football fans to capture their best ‘keepy uppy’ effort on video. As and official sponsor of FIFA World Cup 2010, Adidas has launched the “TOUR 360 Keepy Uppy Challenge” where consumers upload videos of family, friends or themselves kicking or heading a soccer ball in the air as many times in succession as possible.
The damage and disaster of the BP oil spill continues to unfold and the entire Oil and Gas industry has been silent except for Shell Oil. As reported in AdAge, Shell is launching an aggressive ad campaign using print, TV, online, outdoor and two websites, www.energygalaxy.com and www.shell.us/letsgo that push changes, which are at hand with new and cleaner energy sources.
Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”