Category Archive: Marketing

Nielsen’s Consumer Confidence Trend Tracker launched: one tool, 60 countries, 10 years of survey data

In its ninth year, Nielsen Consumer Confidence research continues to measure major concerns and spending/saving intentions of nearly 30,000 online respondents across 60 countries. Points above 100 on an imaginary baseline indicate degree of optimism, and points below 100 — on the contrary, negativism and lack of consumer confidence. 

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Global ad spend to reach $534 billion in 2014, a 4.5% increase over 2013, GroupM reports

Latest report called «This Year, Next Year» by WPP-owned media management from GroupM, forecasts that global media spend in 2014 will reach $534 billion, a 4.5% increase over 2013. The ad spending will increase 5% to $560 billion in 2015, GroupM predicts. Both figures are very close but slightly fewer than the calculations earlier revealed in July by eMarketer.com.

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Five rules of creating an engaging digital only brand that consumers can trust

Over the past few years the proliferation of digital technology has fundamentally changed the way the British public buy many products and services. The shape of the British high street has altered radically with the disappearance of travel agents, insurance brokers and a whole raft of retailers. With 94% of UK households connected to broadband and 49% of households with mobile internet connectivity (Ofcom, August 2013) this transition to digital is unlikely to abate.

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