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Category Archive: Marketing

Smirnoff Ice Invites You to Play the “Icing Bros” Game

Getting “iced” may have a whole new meaning thanks to a new popular underground game.  Though “icing” is associated with elimination, in this case it is another ice — Smirnoff Ice.

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Posted on 05/25/201006/23/2010 NewsSocial Media

Gillette Fusion Announces the «Ultimate Summer Job» Contest Awards

Looking for the ultimate summer job? Gillette has just that with the announcement of the “Ultimate Summer Job” contest.  Earnings of $50,000 for the summer truly makes for a satisfying job.

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Posted on 05/25/201011/23/2010 NewsSocial Media

Upon acquiring AdMob, Google Might Face Monopoly Accusations

John M. Simpson of Consumer Watchdog spoke up today against the Federal Trade Commission’s decision to all Google’s purchase of Admob, a mobile advertising company.  The deal is reportedly worth $750 million.  Simpson said the purchase is anticompetitive and simply bad for consumers.

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Posted on 05/24/201005/24/2010 NewsSocial Media

P&G’s eStore Went Online Yesterday

As announced in January, P&G’s ‘learning lab’ eStore — a branded online store — after continuous consumer testing has finally gone live.

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Posted on 05/21/201005/22/2010 NewsSocial Media

Google Realizes Its Retail Needs

Google seemed to realize that the decision to sell its Nexus One smartphone exclusively through online store was a mistake. Thus, high tech giant seeks for cooperation with mobile phone retailers to overcome the situation.

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Posted on 05/20/201005/20/2010 NewsSocial Media

Landor asks what you’re thinking during Clerkenwell Design Week

During Clerkenwell Design Week, Landor asks ‘So, what’re you thinking?’. We’ll be covering the Landor office with thoughts.These nuggets, pearls and musings will build up over the course of the festival. Pop into the office if you would like contribute. We’ve got pens and paper.

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Posted on 05/20/201001/20/2011 Opinion

Folgers Contest: Watch the Jingles Get Judged Soon

As we wrote in January, Folgers Coffee, a popular P&G’s brand, has launched a contest asking its fans to update the famous «Best Part of Wakin’ Up» theme. «American Idol» judge Kara DioGuardi got to choose the winner from five online finalists on June 3. Here you can listen the Top 5 jingles online: http://www.bestpartofwakinup.com/contests/showcontest.

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Posted on 05/19/201005/19/2010 NewsSocial Media

Clerkenwell Design Week: 25-27 May, 2010, London

Clerkenwell Design Week is a three-day annual festival celebrating design’s creative richness, its social impact and its power for change.

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Posted on 05/19/201006/01/2010 Events

New Beck’s global identity by Pierini Partners

After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging.

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Posted on 05/18/201005/18/2010 Case StudiesNews

A True Display of Emotion

It is undoubtedly already heading for iconic status as it becomes one of the most talked about adverts of the decade. And although the GBP6 million price tag would usually be a big talking point, the cost is not the issue.

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Posted on 05/18/201001/20/2011 Opinion

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