As announced in January, P&G’s ‘learning lab’ eStore — a branded online store — after continuous consumer testing has finally gone live.
This comprehensive shopping site is owned and operated by P&G’s e-partner — PFSweb.
The eStore will feature the broad variaty of P&G’s brands including Tide®, Pampers®, Olay®, CoverGirl®, Swiffer® and Febreze®. The eStore has been created with shopper insights to make online shopping the best place for consumers who want to buy household, beauty and grooming products without wasting time on surfing.
«The U.S. eStore is an exciting initiative that we feel will help us listen, learn and collaborate with online shoppers to find new opportunities to serve consumers’ household, beauty and grooming needs,» said Kirk Perry, P&G’s Vice President, North America. «Through our partnership with PFSweb and on-going testing with consumers, we envision the eStore will help deliver new tools, services and features that can ultimately be shared with retailers to provide a real convenience and value for shoppers, while also delivering innovation for the industry and specifically for our product categories.»
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The goal of the eStore is to be an innovation catalyst for online consumer engagement and e-commerce sales for household and beauty categories,» said Mark Layton, PFSweb’s CEO. «We are excited to bring an online store to life that places the consumer along side us in the eStore’s ongoing development.»
The eStore’s features include:
— «Brand Shop» pages — the website features the home pages of consumers’ favorite P&G brands.
— Superior Shopper Service & Tools: the website offers options for customized product selection that consumers can’t get on most on-line shopping sites.
— Social Media Integrations: the website partners with social media sites to offer opportunities such as shopping the eStore from the fan pages of favorite P&G brands.
— $5 standard shipping: a flat rate for standard shipping, regardless of quantity or product size.
For more information on the eStore or to start shopping favorite P&G brands, visit www.pgestore.com, www.pg.com or www.pfsweb.com for more details.