Magnum Gold Ice Cream has launched a great campaign featuring Oscar-winning Puerto Rican actor Benicio del Toro and actress Caroline Correa. The celebrities presented the new product, a perfect blend of vanilla and caramel in «crackling golden dipped milk chocolate«, at the El Principal restaurant on April 8, 2010 in Barcelona, Spain. They also starred in a new commercial directed by Brian Singer (Valkyrie, Superman Returns).
Category Archive: Marketing
Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund of the new campaign is £200,000 — Walkers will give out £1,000 on a weekly basis and a grand prize of £10,000 for each flavour’s top-voted entry.
Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves as other farm animals or even vehicles to hide the secret of Milka’s delicious and creamy milk.
The Dieline announced the winners of its Dieline Awards last week, on April 14 at a ceremony, which was a part of the FUSE Conference at Chicago Marriott Hotel. There were over 800 entries from around the world, but only 31 of them were determined as the 10 third place, 10 second place, 10 first place winners and the best of show winner.