“If you want to succeed in business today, hire a kid…”

Increasingly, marketers are challenged with the words passion, authenticity, and individuality when it comes to targeting 16 to 25 year olds, having to go beyond comfort zones in order to continuously engage youths.

The need to establish credibility and trust, and above all give these indifferent consumers their voice in how they are marketed to, has driven the industry to venture deeper into social media, mobile, and other marketing platforms. Coupled with society’s pressure on the influence of brands on youth mentality and shaping a responsible generation, marketers are faced with the tricky balance of socially responsible marketing versus their bottom line.

Is your organisation talking with youths on their most active platforms?

How do you build street credibility for your brand in the youth community?

Are you able to foster long term engagement with youths given your current marketing strategies?

Join us at this 2-day conference to get exclusive insights from industry experts who are increasingly marketing alongside their youth consumers. Hear how Microsoft and Flesh Imp actively collaborated with youths to deliver value adding products and services, or how Nokia, Nuffnang, Digg and Philips jumped onto the digital, social media and mobile bandwagon for added advantage. Better yet, hear from youths themselves on how they want brands to connect with them!

Go Beyond Annoy-vertising & Embrace the Need for Marketing that Builds Real Connections!

Register here.