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Category Archive: Marketing

Hershey Bliss Offers Extra Help

Sometimes it seems that we can’t just do without some extra help. Just imagine how great your live would be with someone setting your appointments, or helping with kids, or making a family dinner or saying what to do to stay fit. Hershey Bliss is offering US residents aged 18 and above to become one of those who have a personal assistant by taking part in the More Time More Bliss sweepstakes.

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Posted on 04/13/201004/13/2010 NewsSocial Media

Marmite Spread: the Love and Hate Parties

Unilever’s Marmite spread has launched a promotional campaign based on the idea of parliament elections. The famous British product has founded the Love and Hate parties, which use a lot of “facts” to prove that the product is extremely good or disgustingly bad.

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Posted on 04/13/201004/01/2011 NewsSocial Media

Cadbury Dairy Milk Chocolate Charmer Mixes Science and Magic

Cadbury’s Dairy Milk adds another viral video to its advertising portfolio. The funny spots featuring a gorilla playing drums, airport lorries and two serious kids with dancing eyebrows are followed by the ad Cadbury Dairy Milk Chocolate Charmer, which shows us how the splendid sweet bars are made.

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Posted on 04/12/201012/22/2010 NewsSocial Media

7UP Gets Smart with Go GREEN!

7UP is rewarding fans who make smart, green choices with its Go GREEN! Giveaway. By simply enjoying the ridiculously bubbly, lemon-lime flavor of 7UP, consumers could win one of 25 fuel-efficient smart for two vehicles.

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Posted on 04/12/201004/12/2010 NewsSocial Media

Red Keds and Heineken UEFA Champions League Invite Football Fans to Madrid

Every football fan dreams of going to the 2010 UEFA Champions League final, which is this year slated for May 22 in Madrid, and share the happiness with the champions. The international beer brand Heineken and creative agency Red Keds offer a great opportunity to make this dream come true.

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Posted on 04/12/201004/12/2010 NewsSocial Media

IKEA: Resize-a-Room Ad Banners

IKEA Dubai is showing how to update your room with just one move of your hand. It has launched “Resize-a-Room” online interactive campaign, featuring a special banner ad, which can change its size. The idea is that the floor space of the rooms can vary but IKEA always has something special to make the room cozy.

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Posted on 04/09/201004/09/2010 NewsSocial Media

Nespresso Kicks off a Contest to Celebrate the Launch of CitiZdot Coffee Machines

For the launch of its new line of limited edition CitiZdot coffee machines Nespresso organizes an international online photo contest.

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Posted on 04/08/201008/18/2010 NewsSocial Media

Is a Client Brief a Straitjacket or a Springboard?

There are those in the creative community who believe the best work comes of being unfettered by commercial considerations. And, sure, we all love a boutique brand. It is nice to let your spirit roam free and to create beautiful designs for niche products that give you carte blanche to create as you see fit.

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Posted on 04/08/201001/20/2011 Opinion

38th PDA Congress: 11 June 2010, Vevey

The 38th PDA Congress will be held on the 11th of June, 2010 in the lovely Swiss town of Vevey, right next to the utterly gorgeous Lake Geneva.

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Posted on 04/08/201004/08/2010 Events

SNICKERS Ice Cream Launches Ultimate ‘Chillin’ at Training Camp’

Mars Chocolate North America announced the launch of SNICKERS® Ice Cream «Chillin’ at Training Camp» Sweepstakes, offering sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player.

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Posted on 04/07/201004/07/2010 NewsSocial Media

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